Your Venue. Our Production. One Great Night — And Then a Standing Date.
We partner with breweries, distilleries, wineries, hotels, clubs, and more to build recurring pairing-night programming.
We bring everything. You provide the space. Your guests drink. We handle the cigars, the setup, the staff, and the breakdown. Your venue earns bar revenue. We earn cigar retail. Neither of us pays the other anything to make it happen.
How We Work Together
| Structure | Cost to Venue | Venue Earns | VCC Earns | Best For |
|---|---|---|---|---|
| Venue Partner | None | Bar revenue | Tickets + retail | First events, established venues |
| Co-Produced | None | Bar + 25% of tickets | 75% tickets + retail | Venues with strong email/social audience |
| Free Pop-Up | None | Bar revenue | Retail only | Brand new relationships — no commitment |
What Your Venue Gets
A Programmed Night
A complete event night with zero production work on your end.
Bar Revenue
Every guest VCC brings in buys from your bar. We bring the audience.
Social Content
Every event generates content tagged to your venue and shared to VCC's audience.
New Audience
Cigar enthusiasts who've never been to your venue — and will come back.
Recurring Path
A free pop-up becomes a ticketed night. A ticketed night becomes a monthly residency.
Venues We Work With
The Pairing Story
Every venue has one. Here’s how it usually goes:
Craft Brewery: Stouts and Maduros. IPAs and Connecticuts. The craft beer and cigar pairing is one of the most underutilized in the premium beverage world. Your regulars are ready for it.
Distillery: Bourbon and cigars. Dark rum and cigars. The oldest pairing in luxury hospitality. Your guests already know this combination — they just need somewhere to enjoy it.
Winery: Port and Maduro. Cabernet and Nicaraguan. Champagne and Connecticut. Guided pairing experiences your guests will photograph and remember. SOBEWFF wine brands — this is your activation.
Other Venues: Every category has a pairing story. Tell us about your space and your audience. We’ll find it.
The Path to Residency
What We Need From You
- Outdoor space: minimum 18×20 ft
- Power: one 20A outlet (or we bring a generator)
- A date on your calendar
- Your product list so we can build the pairing menu
Let's Build a Night
21+ Only. Please enjoy responsibly.