Your Venue. Our Production. One Great Night — And Then a Standing Date.

We partner with breweries, distilleries, wineries, hotels, clubs, and more to build recurring pairing-night programming.

We bring everything. You provide the space. Your guests drink. We handle the cigars, the setup, the staff, and the breakdown. Your venue earns bar revenue. We earn cigar retail. Neither of us pays the other anything to make it happen.

How We Work Together

StructureCost to VenueVenue EarnsVCC EarnsBest For
Venue PartnerNoneBar revenueTickets + retailFirst events, established venues
Co-ProducedNoneBar + 25% of tickets75% tickets + retailVenues with strong email/social audience
Free Pop-UpNoneBar revenueRetail onlyBrand new relationships — no commitment

What Your Venue Gets

A Programmed Night

A complete event night with zero production work on your end.

Bar Revenue

Every guest VCC brings in buys from your bar. We bring the audience.

Social Content

Every event generates content tagged to your venue and shared to VCC's audience.

New Audience

Cigar enthusiasts who've never been to your venue — and will come back.

Recurring Path

A free pop-up becomes a ticketed night. A ticketed night becomes a monthly residency.

Venues We Work With

Craft Breweries Distilleries Wineries Taprooms Hotel Rooftops & Pools Yacht Clubs & Marinas Upscale Steakhouses Luxury Car Dealerships Upscale Barbershops Art Galleries Shooting Ranges Golf & Country Clubs Poker Rooms Coffee Roasters Men’s Boutiques Corporate Campuses

The Pairing Story

Every venue has one. Here’s how it usually goes:

Craft Brewery: Stouts and Maduros. IPAs and Connecticuts. The craft beer and cigar pairing is one of the most underutilized in the premium beverage world. Your regulars are ready for it.

Distillery: Bourbon and cigars. Dark rum and cigars. The oldest pairing in luxury hospitality. Your guests already know this combination — they just need somewhere to enjoy it.

Winery: Port and Maduro. Cabernet and Nicaraguan. Champagne and Connecticut. Guided pairing experiences your guests will photograph and remember. SOBEWFF wine brands — this is your activation.

Other Venues: Every category has a pairing story. Tell us about your space and your audience. We’ll find it.

The Path to Residency

Step 1 Free Pop-Up — we show up, your guests love it, zero risk
Step 2 First Ticketed Night — 30–50 seats, $85–$115 tickets, full Vice City Nights production
Step 3 Monthly Residency — a standing date your regulars plan around

What We Need From You

Let's Build a Night