Your Brand. Our Lounge. Their Moment.
Spirits · Wine · Cigars — brand activation and sponsorship with South Florida’s premier mobile cigar lounge.
Every event VCC attends is a room full of high-value consumers at their most receptive — celebrating something meaningful, drink in hand, actively seeking premium experiences. VCC puts your brand in that room, in context, with a credible introduction from expert staff. This is not an ad. It is a moment.
The Activation Menu
| Activation | What It Includes | Investment |
|---|---|---|
| Presenting Lounge Sponsor | Naming rights, featured pairing, signage, 6 comp tickets, staff trained on your brand, category exclusivity | $3,000–$5,000/event |
| Sponsored Guest Access | Your brand funds the lounge — guests enjoy complimentary. Staff introduces every guest with your name. | $2,500–$5,000/event |
| Pairing Menu Integration | Your product featured on VCC’s printed pairing menus across all events for a defined period | $500–$1,000/month |
| Product Sampling | Your product poured or showcased at a specific event. Staff trained on your brand story. | $800–$1,500/event |
| Vice City Nights Sponsorship | Presenting or element sponsor at a ticketed immersive event — 90 min with 30–50 captive guests | $800–$5,000/event |
| Season Partner | Presenting sponsor across 3–6 events. Co-branded series identity. Category exclusivity locked. | $8,000–$15,000/season |
| Social Media Integration | Your product in VCC’s branded event content for a defined campaign window | $300–$600/month |
Who This Is For
Spirits Brands
Bourbon, rum, whiskey, tequila, cognac — your customer already buys cigars, or is about to. Our staff puts your product in their hands at the exact moment they are most open to it. Average interaction time: 30–90 minutes. This is not a sampling table. This is a conversation.
Wine Brands
Port and Maduro. Cabernet and full-bodied cigars. These pairings appear on VCC’s menus because they work — and because your customer is already in the room. South Beach Wine & Food Festival is a direct opportunity for wine brand activation with VCC.
Cigar Brands & Distributors
VCC events are a live sampling and retail channel for your brand. Expert staff delivers your product with a personal recommendation to a guest who has never smoked your cigar — and will remember the moment they did.
What Every Partner Receives
- Pre-event brand briefing with Alexander, VCC founder
- Staff training on your brand before doors open
- On-site presence at designated station and printed materials
- Post-event summary with attendance and interaction data
- Social content assets featuring your product
- Right of first refusal on your category for subsequent events
One spirits brand. One wine brand. One cigar brand. Per event. No exceptions.
Start the Conversation
Learn about Vice City Nights →
21+ Only. Please enjoy responsibly.